Improving dairy cattle welfare: promoting uptake of veterinary advice


Norman Hayward Fund



Research Period


Area of study



Investigator(s):  Dr Kristen Reyher, Alison Bard

The project aimed to highlight the challenges faced by herd health advisors and whether Motivational Interviewing (MI), an evidence-based communication tool developed in human medicine, could be used to facilitate better herd health management.

Research findings suggest the MI methodology meets a skills gap in current veterinary communication and meets the needs of both vets and farmers (ultimately benefitting herd health management). A training package was developed as a result; these training have shown that vets can learn and apply MI within herd health consultations and result in more positive farmer responses. In conclusion, MI is a tool which offers the potential to enhance veterinary communication with clients, not just within the context of herd health management but in wider veterinary services.

Watch a presentation by the researchers on this project at the 2017 AWF Discussion Forum here

Read published papers and articles from this research project:  
Further research as a result of this project:  


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