The Puppy Contract

How puppies are bred and raised has lifelong effects on the puppies and their new owners. Good breeding and care can help ensure puppies have happy and healthy lives. Irresponsible breeding and poor care can cause health and behavioural problems in puppies and stress and expense for owners.

What is The Puppy Contract?

The Puppy Contract is a tool designed to ensure puppies are bred and sold responsibly.

For prospective dog owners:

Did you know that almost 70% of new dog owners admit to not doing any research when buying a puppy? This lack of preparation can have serious health and welfare consequences for the animals and lead to numerous issues and heartache further down the line.

Getting a dog is a huge commitment so it’s important to step back and consider whether it’s the right choice for both you and the puppy. Responsible pet ownership begins before you even get a dog!

If you are thinking of buying a puppy, the Puppy Contract can arm you with all the information you need to find a happy, healthy dog. Developed by the Animal Welfare Foundation (AWF) and the RSPCA and supported by leading UK animal welfare charities and professional bodies, the Puppy Contract is a free toolkit to prepare you for the arrival of your furry four-legged companion and help you get a happy, healthy puppy from a responsible source.

We recommend anyone looking to buy a puppy visits the The Puppy Contract website before starting their search and asks their chosen breeder if they use the contract.


Video: Questions to ask a breeder

Video: Questions to ask a breeder

Share our video, which supports buyers by giving them key questions to ask a breeder.

For breeders:

The Puppy Contract can be used as a free, downloadable toolkit to help those breeding puppies to do so responsibly and, as a result, improve the welfare of hundreds of thousands of puppies born every year.

Use the Puppy Contract to show prospective puppy buyers your commitment to responsible breeding and high standards of welfare and set yourself apart from those whose breeding methods don’t meet the welfare needs of all the dogs involved.


For vets:

Promote the Puppy Contract in your practice to support prospective buyer looking to purchase a puppy by downloading our poster below.


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